Moo Sool Academy promotional film

Working with Master Nick and his students at Moo Sool Academy was a real pleasure. The intention is to create a fast-moving viral video that can be used to advertise the Moo Sool Academy, to be available via their YouTube site, to be shared and to drive traffic to their website. We were very pleased to get Chris Hollis on board, who created a piece of music that was fast-moving and dramatic, a “driving big beat with Korean elements” track, which provided the structure and backbone to the edit.

We were highly impressed by the Hapkido itself – filming helps you really look closely at things, and you could see that the problem with some of the techniques is that practising them is close to being in itself highly dangerous, which is why such a professional approach is needed. Watch full screen (symbol to the left of ‘vimeo’) and with the sound turned up! Enjoy!

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Video podcast car reviews

You’ve all heard of the ‘book price’ for cars, right? Names like Parker or Glass? Well, the newest, bestest kid on the block is Used Car Express, run by the irrepressible Matt Tunbridge – so go there if you need advice, reviews, prices, services… the whole shebang for buying a newish used car. Highly recommended: honest, trustworthy, thorough… you know, all the things you don’t immediately associate with the motor trade.

Matt has a very clear vision – new cars are sold on the dream, used cars on hard-headed practical reality. He and his journalists review cars by living with them for a week, and then, and only then, writing up what they are like to live with and all the practical stuff like 3-point turns, and stop-start traffic, and getting your shopping in the boot.

His vision for video was very much in that spirit – let’s get as far away from Top Gear as possible, let’s give the viewer as direct as possible an experience of driving the car under normal situations, guided by the car journalist who has experience and can compare the driving experience to other cars in that class and who knows what to look out for.

He was also clear that we were not making a car review programme as such. His reviews are always illustrated with still pictures, the video should work very much in the same way. So, have a look at the Suxuki SX4 review – four pieces of video, inserted at relevant points so that they work with the text. Or click on the complete video, to get a feel for what we achieved through working with him – a very direct, unfussy, experience of driving the car, with his thoughts as relevant, and sometimes not even that. No music to mask the sound. No ‘hard sell’.

See also the Peugeot 407 Coupe and Land Rover Freelander 2 car reviews. And for something different, have a look behind the scenes at a Honda main dealer in ChiswickVauxhall Network Q (City) and  the Honda’s refurbishment factory and only one used a professional voice over (see if you can spot which one).

Authentic, believable, direct, effective… what video podcasting is all about.

Child’s play?

Having played with Garageband and written a couple of stories in TextEdit, my six year old son Tom pointed to an icon of a gyroscope and asked what that was and can he have a go. I was curious as to what might happen letting him lose on that application. Motion is the cut-down, simplified Mac answer to After Effects, is one way to explain it. “A tool for designing motion graphics” is probably a better way of explaining it.

So here are the results:

Based on a template in Motion – so the flames and graphical elements were already in place. But Tom chose the photo, then worked out the timeline aspect to add letters coming on one by one, behaviours to fade the photo in and out and movement, and then the filter so that the flame affects the photo. Not bad for a six year old!

And another:

So – is this a tribute to the useability of well-designed applications on the Mac? Or is the six year old a genius?

As proud parent, I prefer the latter explanation.

Moo Sool Monkeys are Cool!

Click on the Vimeo site and you can see a longer record of a full session – this is the shorter punchier version designed to appeal to kids and their parents.

Produced for the Moo Sool Academy. Meanwhile we are due to film some adult displays with them. We can’t wait! Coming soon.

Sophie shows how to present yoga

As a first time attempt at presenting, I think Sophie has real style and a clear and understated way of explaining and enthusing.

We filmed this as a competition entry and as an example of the classes that busy people in South East London can sign up for. Her website is in development, so if you are interested in Yoga or training sessions, contact her through Meconopsis Films.

Filming with BCB International

It’s good to develop a longer term relationship with a firm and even better when you feel that there’s a shared understanding about what it is that you are trying to achive. BCB International are a medium sized family firm based in Cardiff, who put a lot of energy into developing new security products, and their enthusiasm is clear to see when talking to the Managing Director, the sales or product manager (all of whom appear in the video).

Keep an eye out for the next video BCB and Meconopsis Films produce together – it promises to be exciting and hard hitting!

Thank you to Mark Brindle and Stu Gaunt for the Portland filming, and Marwah for the able assisting.

Have a look at the case studies

We will be adding a number of case studies about our work. It might be that it describes similar work to yours, and we try to add what we have learned from the process of each video project. Obviously each project is unique – which is one of the things that is exciting about working in video – but there might be experiences and ideas there that will help you make decisions about your project.